Eu percebo que ainda vai para a pasta Programas (x86)
Este é um bug no primeiro lançamento da versão de 64 bits:
The installer will upgrade Firefox to the 64-bit version but install it to C:\Program Files (x86), breaking Windows conventions of installing 64-bit applications to C:\Program Files.
Fonte Como saber se o Firefox é de 32 bits ou 64 bits
Eu suponho que ainda seja uma versão de 32 bits.
Existem várias maneiras de saber qual versão você possui. Veja abaixo.
Como saber se o Firefox é de 32 bits ou 64 bits
Mozilla published the Windows 64-bit installer for Firefox to the
Download page with yesterday’s release of Firefox 43.0. You must have
a 64-bit version of Windows to take advantage of the new version of
the browser.
There are two cosmetic bugs with the 64-bit version of Firefox that
have been posted for a while without resolution.
The first bug
addresses installing the 64-bit bit version of Firefox when you have
an existing 32-bit version installed. The installer will upgrade
Firefox to the 64-bit version but install it to C:\Program Files
(x86), breaking Windows conventions of installing 64-bit applications
to C:\Program Files.
The second bug is asking for a designation of
which bit browser you are using in Firefox’s Help, About.
Since both of those bugs make it difficult to tell which version of
the browser you are using, here are two different ways to identify
32-bit vs 64-bit Firefox. User Agent
In Firefox type about:support
into the address bar. This will open up
a page with a lot of information about your browser. From the User
Agent line under Application Basics, you can see if this is the 32-bit
version or 64-bit version running.
The 32-bit Firefox running on a 64-bit Windows 8.1 shows WOW64 in the
User Agent.
The 64-bit Firefox running on a 64-bit Windows 8.1 shows Win64; x64.
The 32-bit Firefox running on a 32-bit Windows will not include the
Win64; x64 in the user agent.
Programs and Features
Another place that you can check is the Control Panel, Programs and
Features. To uninstall a program, you can see the software name
listed.
The 32-bit Firefox is listed as Mozilla Firefox 43.0 (x86 en-US).
The 64-bit Firefox is listed as Mozilla Firefox 43.0 (x64 en-US).
Fonte Como saber se o Firefox é de 32 bits ou 64 bits