Isso faz parte da plataforma MS App-V.
Aqui está uma explicação de shouldiblockit.com :
Microsoft Application Virtualization Virtual Process Launcher for Microsoft Application Virtualization (MS App-V) platform allows applications to be deployed in real-time to any client from a virtual application server. It removes the need for local installation of the applications. Instead, only the App-V client needs to be installed on the client machines. All application data is permanently stored on the virtual application server.