Acabei de fazer um teste rápido e funcionou para mim (falha geral quando tentei executar o ping desse IP). Minhas configurações são as seguintes:
General tab > Enabled and block the conneciton.
Program and Services > All programs that meet the specified condition.
Computers > nothing checked. Advanced > check mark on all profiles (for testing purpose).
Scope > Local IP address > Any IP address
Remote IP Address > These IP Address > 69.10.30.248.
Protocol > Any