Colocar um ISO em um stick USB não fará o stick USB inicializável. Esse é o seu primeiro problema.
Você precisará criar um disco de instalação USB, e há várias maneiras de fazer isso. Uma resposta sobre isso pergunta recomenda Rufus . Microsoft cria uma ferramenta para obter sua ISO do Windows e criar uma unidade inicializável .
Depois de criar um dispositivo USB inicializável, talvez seja necessário se preocupar com o SecureBoot. HowToGeek tem um artigo orientando-o através da inicialização de USB com o SecureBoot ativado.
Do artigo:
New Windows PCs come with UEFI firmware and Secure Boot enabled. Secure Boot prevents operating systems from booting unless they’re signed by a key loaded into UEFI — out of the box, only Microsoft-signed software can boot.
Microsoft mandates that PC vendors allow users to disable Secure Boot, so you can disable Secure Boot or add your own custom key to get around this limitation. Secure Boot can’t be disabled on ARM devices running Windows RT.
How Secure Boot Works
RELATED: How Secure Boot Works on Windows 8 and 10, and What It Means for Linux
PCs that come with Windows 8 and Windows 8.1 include UEFI firmware instead of the traditional BIOS. By default, the machine’s UEFI firmware will only boot boot loaders signed by a key embedded in the UEFI firmware. This feature is known as “Secure Boot” or “Trusted Boot.” On traditional PCs without this security feature, a rootkit could install itself and become the boot loader. The computer’s BIOS would then load the rootkit at boot time, which would boot and load Windows, hiding itself from the operating system and embedding itself at a deep level.
Secure Boot blocks this — the computer will only boot trusted software, so malicious boot loaders won’t be able to infect the system.
On an Intel x86 PC (not ARM PCs), you have control over Secure Boot. You can choose to disable it or even add your own signing key. Organizations could use their own keys to ensure only approved Linux operating systems could boot, for example.
Options for Installing Linux
You have several options for installing Linux on a PC with Secure Boot:
Choose a Linux Distribution That Supports Secure Boot: Modern versions of Ubuntu — starting with Ubuntu 12.04.2 LTS and 12.10 — will boot and install normally on most PCs with Secure Boot enabled. This is because Ubuntu’s first-stage EFI boot loader is signed by Microsoft. However, a Ubuntu developer notes that Ubuntu’s boot loader isn’t signed with a key that’s required by Microsoft’s certification process, but simply a key Microsoft says is “recommended.” This means that Ubuntu may not boot on all UEFI PCs. Users may have to disable Secure Boot to to use Ubuntu on some PCs. Disable Secure Boot: Secure Boot can be disabled, which will exchange its security benefits for the ability to have your PC boot anything, just as older PCs with the traditional BIOS do. This is also necessary if you want to install an older version of Windows that wasn’t developed with Secure Boot in mind, such as Windows 7. Add a Signing Key to the UEFI Firmware: Some Linux distributions may sign their boot loaders with their own key, which you can add to your UEFI firmware. This doesn’t seem to be a common at the moment.
You should check to see which process your Linux distribution of choice recommends. If you need to boot an older Linux distribution that doesn’t provide any information about this, you’ll just need to disable Secure Boot.
You should be able to install current versions of Ubuntu — either the LTS release or the latest release — without any trouble on most new PCs. See the last section for instructions on booting from a removable device.