Here is an example using the Postman chrome application. I used the approach described above. I first created a new tab in Chrome so I could launch the application. But instead of launching it I right clicked and selected Create Shortcuts and then selected Desktop. I then opened the desktop shortcut and got the command text below. As you can see, the app-id is an internal id, so you could not just type this in yourself. I tested it from the Windows Start commandline and it works fine.
C:\Program Files (x86)\Google\Chrome\Application\chrome.exe" --profile-directory=Default --app-id=fdmmgilgnpjigdojojpjoooidkmcomcm
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Eu encontrei este aqui