Você pode usar a seguinte sintaxe literal de string:
> echo $'\'single quote phrase\' "double quote phrase"'
'single quote phrase' "double quote phrase"
De man bash
Words of the form $'string' are treated specially. The word expands to string, with backslash-escaped characters replaced as specified by the ANSI C standard. Backslash escape sequences, if present, are decoded as follows:
\a alert (bell) \b backspace \e \E an escape character \f form feed \n new line \r carriage return \t horizontal tab \v vertical tab \ backslash \' single quote \" double quote \nnn the eight-bit character whose value is the octal value nnn (one to three digits) \xHH the eight-bit character whose value is the hexadecimal value HH (one or two hex digits) \cx a control-x character