EOJ
precisa ser totalmente justificado à esquerda, ou seja. sem espaço em branco à esquerda e sem espaço à direita. Além disso, você pode / deve (dependendo de suas necessidades) escrever o primeiro como <<'EOJ'
. As citações desativam alguma expansão do shell que pode ocorrer de outra forma.
De info bash
Here Documents This type of redirection instructs the shell to read input from the current source until a line containing only delimiter (with no trailing blanks) is seen. All of the lines read up to that point are then used as the standard input for a command.
The format of here-documents is:
<<[-]word
here-document
delimiter
No parameter expansion, command substitution, arithmetic expansion, or
pathname expansion is performed on word. If any characters in word are
quoted, the delimiter is the result of quote removal on word, and the
lines in the here-document are not expanded. If word is unquoted, all
lines of the here-document are subjected to parameter expansion, com‐
mand substitution, and arithmetic expansion. In the latter case, the
character sequence \<newline> is ignored, and \ must be used to quote
the characters \, $, and '.
If the redirection operator is <<-, then all leading tab characters are
stripped from input lines and the line containing delimiter. This
allows here-documents within shell scripts to be indented in a natural
fashion.