cat conv.awk
/Date_TC1/||/TC2/ {
split($0, r, "'")
print(r[1], strftime("%c", r[2]), r[3], r[4])
next
}
{ print }
awk -f conv.awk src.txt
=============================================================
0='917598936722' 395='1529313008' 391='0' 165='0' 142='0' 131='Status_Pending'
=============================================================
0='917598936722' :MSISDN
131='Status_Pending':PROMO_TP3_STATUS
142='0' :USAGE_COUNT_3_STATUS
165='0' :EBUCKET_USAGE_TS_3
391='0' :PROM_3_END_TIMESTAMP
395= Mon 18 Jun 2018 11:10:08 AM CEST :Date_TC1
396== Mon 18 Jun 2018 11:10:08 AM CEST :TC2