Como @Ramhound me disse nos comentários:
Nvidia has introduce updated drivers, for new software releases, for years under the term "GameReady", the exact same driver they send to their partners that come with Nvidia GPUs and the exact same driver they publish to Microsoft to be updated via Windows Update. The only difference is Nvidia publishes newer versions faster then either of those channels. There is no difference at all between the actual performance unless a specific version, increases the performance, with a specific piece of software