link tem essa questão. Realce a coluna ce substitua A por D no seu caso. Observe que isso só funciona no Excel 2010.
So if I understand you correctly, you want to highlight A1:J1 if A1 is "HIGH PRIORITY". And you want to highlight A3:J3 if A3 is "HIGH PRIORITY", etc.?
If so, select your full range, e.g. A1:J100, then set the conditional formatting rule to:
=$A1="HIGH PRIORITY"
The row number will properly adjust for the condition of each row, but the column will stay the same (A).