De acordo com a Microsoft, sobre o nome com o padrão
Client applications connect to an instance of Microsoft SQL Server 2005 to work with a SQL Server database. Each SQL Server instance is made up of a distinct set of services that can have unique settings. The directory structure, registry structure, and service name all reflect the specific instance name you identify during setup.
An instance is either the default, unnamed instance, or it is a named instance. When SQL Server 2005 is in installed in the default instance, it does not require a client to specify the name of the instance to make a connection. The client only has to know the server name.
A named instance is identified by the network name of the computer plus the instance name that you specify during installation. The client must specify both the server name and the instance name when connecting.
By default, SQL Server installs in the default instance unless you specify an instance name. SQL Server Express, however, always installs in a named instance unless you force a default installation during setup.