man bash
:
The format of here-documents is:
<<[-]word
here-document
delimiter
No parameter and variable expansion, command substitution, arithmetic expansion, or pathname expansion is performed on word. If any characters in word are quoted, the delimiter is the result of quote removal on word, and the lines in the here-document are not expanded. If word is unquoted, all lines of the here-document are subjected to parameter expansion, command substitution, and arithmetic expansion, the character sequence \<newline> is ignored, and \ must be used to quote the characters \, $, and '.